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Hey it’s Bernie Goldbach in Clonmel in County Tipperary Ireland, where we make podcasts in a small room, and it's noisy. I could go down the street to the Clonmel Library where it’s quieter. They’ve actually build a digital recording area. I think down in Cork the Republic of Work has a recording area. Up in Dublin on Lombard Street there's a transformation of a curious kind taking place and I read about this in the Post Plus, which is a section of the Sunday Business Post in Ireland on June 9th research by Nadine O'Regan, and I'm going to steal some of that research and tell you about it. Because I haven't been inside of the old Westland Studios since they closed. There’s a RIP online about it. But now if you look around this transformed new office there are pots of paint, bright color chairs, microphones on tables, and it's ready. Just about ready to where people can start recording their voice. Bob Dylan's been in there before Sinéad O'Connor, Hoosier they're all recorded. But, that new old sound desk that sits there might not be repurposed with a whole new breed of audio perfectionist podcasters. That's right! According to the Nadine O'Regan, who writes for the Sunday Business Post, people are going to arrive in to record true crime podcast podcast conduct interviews and deliver private monologues into their microphones. There’s going to be a coffee hub, a big studio space for video, and live podcast recording sessions with small audiences. Sounds intimate to me. The Limor crew in Drogheda is doing kind of the same thing, so is the anchor crew in New York, and is the Audioboo crew in New York they’re all doing that.
Allan Bennett runs the Irish Broadcasting Network called Head Stuff, it started in 2015, it has 22 shows on it’s network, it generates 180,000 downloads per month. There’s a worldwide trend helping all that out, and theoretically if Ireland can join this trend. The trend line that's favorable in Britain than in the US, podcasters over there Adam Bucks and Joe Rogan, Russell Brand have name recognition and a listening public that tunes in to that let's those presenters give them information intimately in their earbuds. Renovation of head stuff gives a lot of space. It’s a daring move though because podcasting really is quite a young industry, flexible we all know that. Podcasters don't have to fit into a schedule they can talk and rabble as long as they want. God do I know that! I mean there’s several podcast that go on for hours! They don’t have to break every 15 minutes for adverts all though some do. There’s inserts made into the podcast so they can get a few cents of pocket change. But hey what works, what floats your boat? I guess things going to float a little way up, because here in Ireland it’s infant. The figures for Spotify dwarf dwarf what podcasting has natively. Although Spotify's a place you can throw your podcast right now. Podcasting can also go into radio as a package and journalist newscasters presenters like David McWilliams, Ross Persol, Una Malawi, they’ll all rowing into this podcast in game. Comedians in Ireland Des Bishop, Alison Spittle they have podcasts. Comedian Maeve Higgins has a climate-related podcast with former Irish president Mary Robinson, and then Second Captains is a quite good leader in its field of sports broadcasting. If you go to things like Electric Picnic back in 2017 there were cues stretching all the way back towards the campsites, for a tent with which that you were trying to get into for the live recording of Rubberbandits Frontman Blind Boy Book Cubs hit podcast. The Blind Boy Boat Club has tens of thousands of listeners if you believe all the stats. They are startling stats, Apple podcast says more than half a million podcaster out there so you can’t actually listen to all of them. I now listen to my podcast at 1.2 time or two times speed at which they're produced and I can't I can't get I can't get through the downloads that come to my device everyday.
Nadine O'Regan writes in the Sunday Business Post that when Cereal launched in 2014 it had 40 million downloads, and its first season, and that got a lot of other episodic shows online. At fact Apple started telling people look list yourself as a season and episode. I listen to a loan from the CBC that way. I mean yeah people like to talk specialty broadcasters and people like to listen when it's easy. On Spotify makes it easy, Stitcher makes it easy, iTunes makes it easy. I use Speaker, I like it, makes it easy. I use Anchor occasionally, I use a Limor occasionally, use to use Audioboo back almost 10 years ago now. Yeah ten years ago I was using Audioboo till it shifted it’s model. So if you feel creative should you launch your own podcast? Well you should think about how you going to sustain it like a business model, and if you can’t have a way of perhaps having fifty pieces of content lined up probably not going to succeed.
Yeah there's stories in this article that I read. One’s about John Davis, he's a music and film industry veteran. He'd worked with Dave Stewart of the Eurythmics. He's a sound engineer on Last Action Hero and License to Kill. So he came back here to Ireland, back in 2006, tried to do the podcast thing but it was too early. Cuz I'm back ten times with the Daily Source Code with Adam Curry and... what’s it, what's it called Morning Coffee Notes with Dave Winer, WXTC with Brian Greene was here in Ireland, I listen to it a lot. But who knew who else did? Hardly anybody, cuz the industry didn’t know how to how to make of it and then the iPhone showed up, and it interrnated a few times and you would get smartphone that knew how to grab your content without cabling it to your desktop. And a smartphone that got high-speed audio streaming for a ridiculously low price and bang lots of people started doing it. Some businesses are doing here, and I’m watching a podcast for Matheson Solicitors a very different type of podcasts looks at employment law. Very niche, very targeted. I do stuff with Ed Tech, education tips for educators very niche. I’m lucky to get more than 25 listeners in the first week that something's put out. But then occasionally bang 100 listen show up for something! Who knows how that works? I'm not sure I have high sound quality? I listen to a lot of stuff that's done on the street. Done in lively settings like in a toilet.
I try not to go as long as I'm going now. I'll go about 15 minutes on this one but 5 or 10 minutes max, because it's a big ask if I ask someone to tune into half an hour. Just don't want to do. I mean you're I’m competing with 660,000 podcast, 28 million different episodes out there, so crowded space. But it is interesting and it’s interesting because you can target people with what your write and what you say, and it really doesn't cost that much to get in a podcast you need a mic, maybe if you're going to do something good, and you need an account somewhere unless you're going to put it on a free system. Then you should have a way of trying to figure out what all can you track how successful you've been because of you have the numbers and listen and theoretically you can ask people to chip in like the rate cards about $40 per 1000 listeners. But if you're not getting a hundred fifty to two hundred listsens per episode within a week of its going out, you're not going to have the numbers. The recent figures from Media Research say that Spotify requires 80,000 listens per month before they put you in a place where you can generate money. So 80,000 listens will get you €6,500 euro for the month, but you need to have 20,000 average listens per week to get into that Spotify realm. So well, I'm only do is I listen to people who have Patreon accounts, or coffee account set up where they have you buy their merch merchandise. Lots of people don't like asking for money through Patreon but hey you know as the article by Nadine O'Regan points out, Nadine O'Regan says look you know if you going to paint your house your going to pay the painter. So hey why don’t, why don’t you get paid for your work if your going to make good content.
I used to listen to The Great Everything on Anchor. Man, he did a lot of research, and I'm not sure what happened? Like I'm sure he got paid or is getting paid. Which reminds me I use Player.FM for my aggregator. I got to see if I can pull that in? Can I pull in The Great Everything how's that doing? And, I like to listen to some other voices I was listen to three or four ago. Need to make sure I'm dialed into FiremanRich, he just tells me about the corn in Upstate New York. The Fryed Oreo, Dewuan & Only, these are people that you know thire not selling stuff, there just giving you their point of view about things.
Do you need make money if you're going to be serious and so ACast the Swedish Public podcasting monetization company is now in Ireland and it's giving out information about how they want to do business in Ireland. So, ACast started in Sweden in 2014, went to England in 2015, has offices in Australia, France Germany, U.S., and Norway. So if you're tuned in to like My Dad Wrote A Porno where the Football Ramble you'll find them. So, ACast see's here, Ireland is a really interesting place to make money cuz it's it’s a small market. Fast growing but small, but you're going to try to tap into ACast and get money you need to have 2000 weekly listens and then they might start talking to you about money, about given you some money. Most of the time they just talked to you about hosting your stuff for free, and then give you an analytic so you can turn it pivot that towards money. Yeah, that's right. I'm looking at all this stuff, 3500 words that Nadine O'Regan wrote thinking you know, the end of the day you might get paid if you have listeners by someone to read an ad for them. So like, the Pod Save America I think they're getting get $100 just for reading a 1-minute riff on Zip Recruiter. But they have tens of thousands of downloads reading that. I pay tips from the top floor Chris Marquette, I think I pay him a dollar every time he puts an episode out. Yeah, and cuz I I need to learn about photography and how to get better.
So, I'm looking in the future try to figure out how can I make this thing pay for itself? Because I I’m posting my audio that I'm making now couple different places. Free on Limor, and I'm posting across on Anchor.FM, because of aggregates from there to Spreaker.com. But I paid Speaker $20 a month to host stuff there. I think I need to have a contractual relationship between where I host and the host itself, so I’ll have expectation service.
All right, so I'm going to leave you with the thought that I think we're in the beginning of everything. Who knows whether podcasting will be a growth thing but right now I'm excited that you're excited enough to listen to me talk about the fact that we're out actually at the beginning rather than the end but it's great podcast movement! I'm Bernie TopGold on good Social Networks. You can ask Spotify for TopGold audio clips and probably hear something just like I told you about. Thanks for listening, bye for now.
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